Investigation of the relationship between the theory of consumption values and consumers’ perceptions of mobile food delivery apps in the scope of technology acceptance model
Journal of Foodservice Business Research, cilt.28, sa.6, ss.1382-1420, 2025 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 28 Sayı: 6
- Basım Tarihi: 2025
- Doi Numarası: 10.1080/15378020.2025.2499767
- Dergi Adı: Journal of Foodservice Business Research
- Derginin Tarandığı İndeksler: Scopus, IBZ Online, ABI/INFORM, Environment Index, Hospitality & Tourism Complete, Hospitality & Tourism Index
- Sayfa Sayıları: ss.1382-1420
- Anahtar Kelimeler: Food delivery apps, technology acceptance model, theory of consumption values
- Kırklareli Üniversitesi Adresli: Evet
Özet
Within the technological acceptance model framework, the study investigates the connection between the theory of consumption values and customers’ perceptions of mobile food delivery apps. In this context, the relationships among functional, social, emotional, epistemic, and conditional values that comprise consumption values, as well as perceived ease of use, usefulness, and intention to use, which comprise the technology acceptance model, were investigated. The interactions between the consumption value and technological acceptance model dimensions were also examined. The study used convenience sampling, an online survey, and structural equation modelling to analyse data from 613 Turkish consumers. According to the analysis, a positive and significant relationship exists between consumption values (functional, social, emotional, epistemic, and conditional values) and perceived ease of use and perceived usefulness. Additionally, it was shown that there were positive and significant relationships between perceived ease of use, perceived usefulness, and intention to use. Besides, functional value positively influences the perceived ease of use and perceived usefulness of food delivery apps. It is seen that epistemic value also positively affects the perceived ease of use; however, emotional value negatively impacts the perceived usefulness of food delivery apps. Finally, this study also examined the mediating effect of perceived usefulness and perceived ease of use. The mediation analysis shows that perceived usefulness and perceived ease of use have a mediating effect on theory of consumption values and intention to use. These findings support the link between the theory of consumption values and the technological acceptance model.