Examining the Effects of Importance Attached to Content Sharing and Knowledge Sharing Facilitators on Tourists’ Actual Travel Experience Sharing Behaviour
Tourism, cilt.72, sa.4, ss.566-580, 2024 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 72 Sayı: 4
- Basım Tarihi: 2024
- Doi Numarası: 10.37741/t.72.4.4
- Dergi Adı: Tourism
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
- Sayfa Sayıları: ss.566-580
- Anahtar Kelimeler: content sharing, social media, tourism experience, altruistic, Antalya
- Kırklareli Üniversitesi Adresli: Evet
Özet
The study examines the effects of the importance of social media (SM) sharing and the knowledge-sharing facilitators on the tourists’ tendency to share their actual experiences on SM. Data were collected from 323 local (Turkish) tourists through face-to-face interviews. The convenience sampling method was used to collect data. PLS algorithm, blindfolding and bias-corrected bootstrapping methods were utilized to test the measurement and structural models. The findings revealed that the importance of participant and non-participant sharing did not directly affect the actual travel experience-sharing behaviour. Altruistic and personal fulfilment and self-actualization motivations as facilitators were found to have a full mediating effect in the relationship between the importance of content sharing and actual travel experience sharing. Thus, tourism sector managers should stimulate altruistic and self-actualization motivations as facilitators to encourage tourists to share their actual travel experiences on SM.