Honey quality and honey purchasing relationship Bal Kalitesi ve Bal Satin Alma Ilişkisi
Uludag Aricilik Dergisi, cilt.19, sa.2, ss.136-142, 2019 (Scopus, TRDizin)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 19 Sayı: 2
- Basım Tarihi: 2019
- Doi Numarası: 10.31467/uluaricilik.586270
- Dergi Adı: Uludag Aricilik Dergisi
- Derginin Tarandığı İndeksler: Scopus, TR DİZİN (ULAKBİM)
- Sayfa Sayıları: ss.136-142
- Anahtar Kelimeler: Honey Consumption, Honey Marketing, Honey Purchasing, Honey Quality
- Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
- Kırklareli Üniversitesi Adresli: Evet
Özet
This study aims to model the relationship between honey quality and honey purchasing. To reach the aim of this research honey consumption patterns are investigated. The location of the study was Kirklareli and the convenience sampling method was used. Data were collected by questionnaire method. Structural equation modelling with partial least squares method was used to identify the relationship between honey quality and purchasing. A significant relationship was found between honey quality and honey purchasing, but the honey quality perception of the participants showed a different outcome. Brand names and warrantees on the labels had no impact on honey quality perception. This finding indicates that there is a very unique approach that honey marketers should be taking when it comes to selling honey.