Digitalization and Big Data: Friend or Foe for Entrepreneurs?
Entrepreneurship and Innovation Management in the Context of the Knowledge Economy and Digitalization, NOVA Publications , ss.51-60, 2025
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2025
- Yayınevi: NOVA Publications
- Sayfa Sayıları: ss.51-60
- Anahtar Kelimeler: Artificial intelligence, Big data, Digital entrepreneurship, Digitalization, Entrepreneurship
- Kırklareli Üniversitesi Adresli: Evet
Özet
This chapter explores the under-researched interplay between Big Data (BD) and entrepreneurship in the context of digitalization. Digitalization has been the most significant driver and facilitator of change in the business ecosystem, and entrepreneurs are both affected by and contributing to this change. Although it presents some challenges for entrepreneurs, digitalization is both the enabler and facilitator of entrepreneurial activities and has a crucial role in the formation and survival of new businesses. The powerful technologies offered by digitalization have opened new avenues for entrepreneurs. Nevertheless, the advent of these technologies has also brought with it a number of potential challenges and problems. This chapter is the result of a comprehensive literature review to explain and discuss the concepts of digitalization, big data, entrepreneurship, and their relation to one another. We provide a general outlook into these three concepts and the interplay between them and go on to detail, with each concept explaining its relationship to entrepreneurship in relation to potentials and challenges. More specifically, we explain the concept of digitalization and digital entrepreneurship, big data, and its powerful partner, artificial intelligence, in relation to the entrepreneurial context. This chapter sets out to provide an account of the ways in which digitalization and big data can assist entrepreneurs in pursuing entrepreneurial activities and to identify the areas of which they should be aware. The chapter ends with concluding remarks, in which we present an overview of the entire chapter.