Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention
Journal of Destination Marketing and Management, cilt.4, sa.4, ss.213-221, 2015 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 4 Sayı: 4
- Basım Tarihi: 2015
- Doi Numarası: 10.1016/j.jdmm.2015.06.003
- Dergi Adı: Journal of Destination Marketing and Management
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
- Sayfa Sayıları: ss.213-221
- Anahtar Kelimeler: Tourist experience, Experience quality, Cultural tourism, Tourist involvement, Recommendation intention, Istanbul
- Kırklareli Üniversitesi Adresli: Hayır
Özet
This study aims to empirically test a model linking involvement, experience quality, satisfaction, and recommendation intention. The study also analyzes the mediating effect of experience quality and satisfaction on the relationship between involvement and recommendation intention in a cultural tourism destination context. Data were collected from tourists using a survey from a historical area of Istanbul, the Sultanahmet district. The results reveal that experience quality and satisfaction mediate the relationship between involvement and recommendation intention in the cultural tourism context. This study discusses the theoretical and management implications of these findings. The suggested strategies would diversify and boost the Istanbul tourism industry by targeting different tourist groups.